Have you ever found that perfect product that you use once and then can’t stop using? That happened to me when my roommate Hannah showed me the Everyday CBD Serum by Superflower. I mentioned this serum briefly in my article on skincare and makeup, but I wanted to tell you more about the product since it has changed my life.
Superflower was founded by Cary Leitzes and Olivia Combemale. Cary and Olivia worked in marketing for years and took a job working for a fast-fashion retailer looking to produce a line of cosmetics. Disheartened by the toxic ingredients used in the products, Cary and Olivia decided to start their own business creating clean skincare.
Diving into the world of CBD, they worked hard to find a farm that produced the CBD oil they were looking for. It took about 2 years to perfect their serum, and then when it was ready to share, customers smiled; a product surrounding self-care and self-love had entered the marketplace.
I contacted Co-founder Olivia, who kindly took the time to answer a few questions I had about the product and brand. Here are her responses:
What are the most important ingredients in the serum and why?
CBD - for calming redness and puffiness, soothing, and protecting the skin
Hyaluronic Acid - for deep hydration and moisturizing, and reducing the appearance of fine lines and wrinkles
Vitamin C - for brightening the skin, evening out pigmentation, acting as an antioxidant for protection and collagen synthesis stimulation for anti-aging
Grapeseed Oil - non-comedogenic oil that’s great for creating a protective barrier while hydrating and healing the skin. This oil also contains great antioxidants and won’t clog your pores.
How is the Everyday serum revolutionizing skincare?
The Everyday Serum is a standout clean, nontoxic skincare formula that’s easy-to-use and effective. It maximizes the use of organically grown CBD with proven natural ingredients to calm, hydrate and nourish all skin types, at any age.
Where is the Everyday serum produced? Are the ingredients locally sourced?
Superflower is made in California. Our ingredients are sourced from all over the world, but we have a strict vetting process to ensure they are high quality. We source from the US when possible.
What are the Superflower Series and how do they empower readers?
The Superflower Series showcases entrepreneurs, advocates, and individuals that we admire for a variety of reasons. We create special flower collages and do short Q&A’s that highlight who they are and what they stand for on our Instagram and website, with the hope that their stories and lifestyles inspire our customers as much as they inspire us!
How is the Superflower brand as a whole changing the way women view themselves?
Superflower is a piece of a larger mindset and lifestyle that empowers and values a holistic approach to self-love and care. Superflower was created to be a healthier choice when it comes to skin. While we are advocates of non-toxic and synthetic-free beauty, we don’t encourage an extreme approach to wellness, as we believe an obsessive mindset around health can do more harm than good. Instead, it’s about living consciously and making decisions that make you feel like the healthiest and happiest version of you. We believe clean beauty is one easy way to feel empowered by your choices, and embody self-love.
The Everyday CBD Serum has helped my skin in many different ways. I get stress rashes on my face, especially during school when I have assignments and have to study for exams. I tried to moisturize my face with non-scented lotions, Vaseline, and even a rash cream to make the rashes go away, but nothing worked. After showering, the small rashes only got worse because of the heat from the hot water. It was very frustrating and caused more stress, which is never helpful. Since using the Everyday Serum, I’ve noticed that my rashes rarely show up anymore. The CBD helps calm my skin down; after showering, if the rash is more prominent, I put the serum on and within 15 minutes, the rash is almost gone. It has changed my skin entirely.
I use the serum every day in the morning right after waking up and at night after exfoliating. My skin has become brighter, smoother, and honestly glows. My forehead used to be oily and the rest of my face was dry, but the serum has helped solve both of those issues by balancing the oil throughout my face.
I highly recommend the Everyday Serum and am hoping that Superflower produces more clean products in the future. Even though the serum is a little pricey, I think it’s totally worth the results because all CBD products are known for being slightly expensive if they are well-made. To check out the Superflower website, click here and make sure to purchase a bottle of the Everyday Serum if you want to change your skin's life!